Trek Travel is a Madison, Wisconsin-based bicycling vacation company, and a long standing client. 2016 was a banner year as the company earned one of the top ten coveted spots on Travel + Leisure’s World’s Best list. Innovative, “on trend” bicycle touring programs celebrating the 100th anniversary of the National Parks; partnerships with river cruise and mountain bike touring companies and ongoing media outreach led to more than 400 million media impressions.
A 14-room North Carolina mountaintop inn, bordering Great Smoky Mountains National Park, The Swag has a loyal following. Offering 35 years of exemplary hospitality by its passionate owners, The Swag sought to raise its profile and gain new “swaggers” as they are affectionately called. Focusing on key regional publications and national media, The Swag’s long standing special programs were reshaped, pitched and presented to the media. Key features in regional publications and mentions in high circulation national newspapers contributed to a significant increase in 2016 occupancy.
Travel comes in different forms. Escape Homes and Escape Traveler gave us the opportunity to publicize a very “on trend” product with a key difference. These tiny homes are completely moveable. Their uses range from an airbnb RV campsite to a writer’s retreat, and their distinctive prairie style has Forbes.com calling them the “most beautiful tiny homes in the world.” In 2015 and 2016, we launched six different styles of Escape products and embarked on an eight-city media tour. The media continues to be intrigued and, to date, Escape has garnered more than 600 million media impressions.