For those seeking limited programs, we offer our A La Carte Services. Designed for boutique hotel and travel companies seeking a cost effective way to communicate with North American media.
Do you have news to share with the North American media, but need to resource for writing, distributing and placing this news? Or perhaps you have a lot of questions about how the North American media works from press trips to the “best” lists.
Having worked with boutique hotels and travel companies for the past decade, we understand the challenges of a smaller operation who need the services of an agency every once in a while without the expense of the annual retainer. That’s why we created A La Carte, individually priced PR services for the North American market.
Press Kit Writing
A professionally written press kit is essential to telling yoru story. It establishes your brand while providing information journalists require. As award-winning writers of hotel press kits, we know how to convey and package your story for maximum impact.
News Release Writing
North American media expect information to be presented concisely and accurately Our understanding of those expectations means we create a newsworthy release, clearly communicated in the English language.
News Release Distribution
For more than 20 years we have been involved in the travel business and have amassed a significant database of writers, editors, and bloggers from the travel media. We will distribute your release to the appropriate list or lists. in addition, we can optimize your releases and coordinate distribution with a wire service to assist with your SET ranking.
Press Trips
There are cases in which a press trip is the best way to stimulate media results, particularly those times when significant news is no longer apparent. We design trips that maximize media potential, and we work only with writers who have a track record of producing results.
Individual Media Visits
We will work with you in identifying and then inviting key media to sample your product for the purpose of producing a story.
Boutique Programs
Designed around your goals and objectives, we create a targeted public relations program, to be achieved in a predetermined amount of time. It will be created around the initiative you’re promoting, whether it’s a new “green” program or a cooking class. Our goal is to make the most of a limited PR budget. Programs typically feature varied PR techniques including desk side media briefings, news releases and press trips. We’ll select the optimal combination to achieve your goals.