Every client has a story to tell and we seek
the right medium for telling that story.

Results 2017

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The Edgewater

The Edgewater has long been an iconic lakeside hotel in Madison, Wisconsin.  Following a significant renovation, the transformed hotel emerged as an Urban Resort in 2014. Three years after re-opening, The Edgewater sought stronger national and regional recognition.  A targeted PR program focused on the prestigious “best” lists along with capitalizing on the  resort’s popular summer concert series and a 150th birthday celebration for Wisconsin architect Frank Lloyd Wright.  The first year campaign resulted in  60 million impressions in targeted publications along with first-time recognition in the Condé Nast Travelers Readers’ Choice Awards.

Chicago Tribune

Daily Herald

Milwaukee Journal

New York Times

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The Home Ranch

The Clark, Colorado based Home Ranch, a 14-room Relais & Chateaux-designated  guest ranch with a 36-year-old history, had an established reputation as one of the country’s finest. With a proliferation of new guest ranches coming on the scene, The Home Ranch sought to ignite new interest in its property.  Focusing on the ranch’s unique programs, a public relations campaign was implemented and, within a year, the ranch received a steady stream of media resulting in 92 million media impressions.  The Home Ranch also received Shape magazine’s healthy travel award and secured a place on Condé Nast Travelers Readers’ Choice Awards.

Conde Nast Traveler

Chicago Tribune

Denver Post

New York Times

Shape magazine


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2017 Highlights

Through consistent media relations programs, our clients continued to be featured in the news.

Timing is Everything – Trek Travel launched their new Palm Springs Joshua Tree Bicycling Vacation in early December. A news release generated 21 million impressions leading to the near sell out of three of their five winter trips.

Award -Winning Year – The Swag, the 14-room mountaintop hideaway, was named Second Best Hotel in the South in the 2017 Condé Nast Traveler Readers’ Choice Award and was also named “Most Romantic” under Hotel Standouts in Andrew Harper’s Grand Awards.   The Swag is reaping the rewards through increased bookings.

An” On Trend” Village – The launch of the new Canoe Bay ESCAPE Village is just what the media wanted.  A feature story in the Gannett-owned Milwaukee Journal- Sentinel caught the media’s attention appearing in more than 40 media outlets. Nationwide, editorial pickup in newspapers and online led to 140 million impressions.

Condé Nast Traveler

Los Angeles Times


Milwaukee Journal

Results 2015/2016


Trek Travel

Trek Travel is a Madison, Wisconsin-based bicycling vacation company, and a long standing client. 2016 was a banner year as the company earned one of the top ten coveted spots on Travel + Leisure’s World’s Best list. Innovative, “on trend” bicycle touring programs celebrating the 100th anniversary of the National Parks; partnerships with river cruise and mountain bike touring companies and ongoing media outreach led to more than 400 million media impressions.

Chicago Tribune

LA Times

New York Times

Robb Report

Travel + Leisure


The Swag

A 14-room North Carolina mountaintop inn, bordering Great Smoky Mountains National Park, The Swag has a loyal following. Offering 35 years of exemplary hospitality by its passionate owners, The Swag sought to raise its profile and gain new “swaggers” as they are affectionately called. Focusing on key regional publications and national media, The Swag’s long standing special programs were reshaped, pitched and presented to the media. Key features in regional publications and mentions in high circulation national newspapers contributed to a significant increase in 2016 occupancy.

Atlanta Magazine

Country Living

New York Times


Wall Street Journal


Escape Traveler

Travel comes in different forms. Escape Homes and Escape Traveler gave us the opportunity to publicize a very “on trend” product with a key difference. These tiny homes are completely moveable. Their uses range from an airbnb RV campsite to a writer’s retreat, and their distinctive prairie style has calling them the “most beautiful tiny homes in the world.” In 2015 and 2016, we launched six different styles of Escape products and embarked on an eight-city media tour. The media continues to be intrigued and, to date, Escape has garnered more than 600 million media impressions.

Architectural Digest

Condé Nast Traveler


Washington Post


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