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Annual public relations campaigns
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Opening hotel campaigns
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Product launch campaigns
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News release development and dissemination
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Day-to-day liaison with consumer and trade media
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Deskside and individual journalist briefings
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Media event organization, including luncheons, receptions and dinners
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Special events and promotion development and implementation
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Group and individual press trip organization
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Individual press visit coordination
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Editorial photo and video shoot coordination and supervision
À La Carte Services
Project Based Programs
Do you have news to share with the U.S. media, but need a resource for writing, distributing and placing this news? Or perhaps you need a launch event organized in a major U.S. media market.
Having worked with boutique hotels and travel products we understand the needs of smaller companies who seek U.S. PR assistance on a limited basis. That’s why we’ve created À La Carte, individually priced PR services for the U.S. market. Our services include:
News Release Writing
Let us write your news releases. We have years of experience writing clear and concise news releases for the U.S. media. For clients based overseas we understand the challenges of conveying your news in the English language and we will take your information and write a release that meets the needs of the U.S. press.
News Release Distribution
For more than 25 years we have been involved in the travel business and have amassed a significant database of writers, editors and bloggers. We will distribute your release to the appropriate list or lists. In addition, we work with several U.S. based wire services and can distribute your release via these services.
Press Trips
There are cases in which a press trip is the best way to stimulate media results, particularly those times when significant news is no longer apparent. We design trips that maximize media potential, and we work only with writers who have a track record of producing results.
Individual Media Visits
We will work with you in identifying and then inviting key media to sample your product for the purpose of producing a story.
Boutique Programs
Designed around your goals and objectives, we will create a targeted public relations program to help promote a specific initiative. Whether that be launching a new cooking school or promoting a new spa. Our goal is to make the most of a limited PR budget. Programs typically feature varied PR techniques including desk side media briefings, news releases and press trips. We’ll select the optimal combination to achieve your goals.