Supporting Clean Lakes Alliance, this full-day family festival on ice features kite flying, pond hockey, sleigh rides, ice skating, 5K Run/Walk on Ice and much more.

Madison, Wis (January 20, 2019) – – A full day of frozen delights from sleigh rides to a 5K on ice to pond hockey and ice science labs will highlight the sixth annual Frozen Assets Festival, organized by Clean Lakes Alliance. The day-long festival features a winter wonderland of activities using beautiful Lake Mendota as its front yard.

The family-friendly festival is free and open to the public, held indoors and outdoors at The Edgewater, Madison’s lakefront urban resort, Saturday, February 8th from 10 a.m. to 4 p.m.

A highlight of the event is the Frozen Assets 5K, held on the ice on Saturday, February 8 at 10 a.m.   Participants can run, walk or snow shoe on the 5K loop which begins and ends in front of The Edgewater. Register in advance or the day of the event at The Edgewater.  The $40 fee ($45 day of event) will support Clean Lakes Alliance and the top three women and men will receive an award.

Other “on ice” activities include kite flying with the Wisconsin Kiters Club who will present their “Kites on Mendota” show kites; visiting the tented ice science lab staffed by the UW limnology department; enjoying a Lake Mendota sleigh ride; taking a slap shot at a Madison Capitol inflatable; indulging in pond hockey with your boots on; watching a curling demonstration and roasting s’mores on the ice.

At The Edgewater’s Grand Plaza Ice Rink, a speed skating demonstration with Olympic Gold Medalist Casey FitzRandolph will take place late morning and at 1 p.m. the Figure Skating Club of Madison performs. Guests can also enjoy free ice rink access (skate rental is available for $3).

Inside The Edgewater, performances include: Central Midwest Ballet performance at 10:30 am and 2:30 p.m.; the Breakthrough Dance Company at 2 p.m. followed by the Trinity Irish Dancers. Face painting with Funny Faces Family Entertainment is also available.

Bucky Badger will make an appearance between noon and 1 pm and hot coco will be served free throughout the day both inside and outside.

“When Madison’s lakes freeze, they become the city’s largest parks,” said James Tye, Clean Lakes Alliance founder and executive director. “Thanks to The Edgewater and our presenting sponsor, Lands’ End, we’re able to hold this large community festival that helps us highlight our lakes year round.

This is the sixth year The Edgewater is the venue host for Frozen Assets, a marquee event for Madison, an event developed by Clean Lakes Alliance in conjunction with its partners and its presenting sponsor Land’s End and The Edgewater, a platinum hosting sponsor.   Special thanks to Keva Sports Center and Rutabaga Paddlesports for providing equipment and staffing.  Estimated to draw more than 6,000 attendees, the day’s activities and profits support the non-profit which has raised more than $1.5 M to support Madison’s lakes.

“We’re very proud to work with Clean Lake Alliances and the Frozen Assets Festival to bring awareness to one of our most important assets in Madison – our lakes,” said Amy Supple, Senior Vice President and Chief Operating Officer of The Edgewater.  “It’s a great opportunity for the Madison community and visitors from surrounding areas to experience a frozen Lake Mendota as it is transformed into our largest outdoor park during the winter season. Whether you watch a speed skating demo, learn something new at the ice science lab, or simply take a moment to enjoy hot cocoa around the fire, I encourage everyone to attend Frozen Assets and support the mission to improve water quality across the area.”

For more information or to book an overnight package, call 1-608-535-8200 or visit For more information on Frozen Assets, visit

About Clean Lakes Alliance

Clean Lakes Alliance is a not-for-profit organization dedicated to the improvement and protection of the lakes, streams and wetlands in the Yahara watershed.  Through community support, advocacy and education, we are working to restore and protect our lakes for future generations.

About The Edgewater

The Edgewater, an urban resort, offers visitors the ultimate Madison experience along the shores of Lake Mendota. The hotel first opened its doors in 1948 and quickly became recognized as a prominent part of the community and culture. The Edgewater has a rich history and throughout the years has hosted an array of celebrities, including Elvis Presley, Elton John, Bob Hope and the Dalai Lama, among many others. Privately owned and operated by a team that lives in – and loves – their city, the hotel reopened after a $100 million renovation in the fall of 2014. No effort was spared to showcase the property’s breathtaking views, offer unique amenities and focus on creating Madison’s place, a community-focused hub of activity that is free and open to the public year-round. The Edgewater is a member of Historic Hotels of America. To learn more, visit


Media Contact: Rebecca Werner, Tel:  917-370-5005, Email:



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