No longer in a dry county, The Swag welcomes guests for first Oktoberfest on September 14

Waynesville, NC (8/2017) —The Swag, a 14-room mountaintop hideaway in North Carolina, will host its first annual Oktoberfest on Thursday, September 14.  This marks a new era for The Swag which has resided in dry Haywood County since opening to the public in 1981. In November 2016, voters repealed the dry county designation, which has been in effect since prohibition, and alcohol can now be sold.

The Swag’s Oktoberfest will kickoff at 4:00 p.m. with owners Deener and Dan Matthews tapping the keg provided by partner Wicked Weed Brewery.  The Mountaintop Polka “ Oompah” band will perform and a bountiful Oktoberfest buffet prepared by Executive Chef Jake Schmidt will be served.  Dishes include  wursts,spӓtzle, sauerbraten, sauerkraut, German potato salad and braised pork shank.

The Oktoberfest celebration is included in the all-inclusive rate for guests.  For non-hotel guests who wish to attend Oktoberfest, held from 4:00 to 7:00 p.m., the cost is $64 per person.

Rates at The Swag start at $520 per night, with a two-night minimum, and are available through November 25th.    All prices include a hearty breakfast, picnic lunch, evening social hour on the front porch with hors d’oeuvres, four-course dinner and welcome gift.   Suite and Cabin accommodations  also available.  Single rate, less $50 per night.   For reservations or more information visit or call 800-789-7672.

About The Swag

Entering its 36th season, The Swag is owned by Dan and Deener Matthews.  A 14-room romantic hiking hideaway bordering Great Smoky Mountains National Park, The Swag sits on 250 acres of private property 5000 feet high.  Just 50 minutes from Asheville, North Carolina, guests enjoy inspired dining, luxury level accommodations, world-class hiking, and a rotating schedule of speakers and programs.  For more information visit or call 800-789-7672.


Media Contact:  Rebecca Werner, Tel:  917-370-5005, Email:

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